HVEG Fashion Group acquired Sassa Mode

HVEG Sassa Mode
HVEG Fashion Group acquired Sassa Mode
HVEG Fashion Group
Sassa
July 2024

HVEG Fashion Group is a group of internationally operating fashion companies specialising in the development, design, sourcing and sale of a broad range of private label clothing for men, women, children, babies, socks and underwear. In addition, accessories and optics (glasses and lenses) are also an important specialism within the group. Besides private label, HVEG is engaged in brand activities and licenses such as Bamboo Basics, Brams Paris, Zense and Twinlife, among others.

Sassa Mode GmbH specialises in the development, sourcing and sale of women’s underwear and lingerie. Sassa is known for its high quality combined with a favourable price level. The company has a strong focus on offering excellent fits and stylish designs for the modern woman.

The acquisition strengthens its position in the women’s underwear and lingerie market. Sassa Mode will operate as an independent business unit and gains access to the international network of HVEG Fashion Group. This gives opportunity for innovation and expansion of the lingerie manufacturer’s range.

Stepstone Corporate Finance+ introduced this acquisition opportunity to its client HVEG Fashion Group